Brand identity design enables business owners to communicate clearly with their target audience.
It includes creating a logo, typography, colours, packaging and messaging.
Fonts plays a vital role in designing your brand identity. The fonts of your brand should complement its logo as well as colours. Also, just like logo and colours, fonts should be simple.
Logo is a crucial aspect of your brand as it complements, symbolizes, and augments the brand. Designing a brand logo helps people to identify with your brand easily.
The purpose of your brand depicts the purpose of your existence. Brand positioning is specifying audience of your product and justifying why your product is better than your competitors.
Consider brand’s personality as it will have an impact on your brand identity design. An established brand personality and its qualities help customers to connect with your brand.
Your brand identity design process must contain multimedia. Include extended visual language along with supporting graphics, relevant icons and photographs in your brand design.
Colour represents emotions. One should choose the brand colour wisely. Ideally only 1 to 3 simple, primary colours should be selected for the brand.
A brand design agency focuses on ‘how’ a business wants to be perceived by its target audience. It is a visual component of the brand that represents its emotional and philosophical concepts. It also makes your brand more appealing, which in turn attracts more customers along with making your existing customers feel comfortable. There are some of the best branding agencies that offer various brand identity design services to business owners.
EClicks Digital is a specialized brand identity design company that helps in creating and promoting the brand image. We are a top branding agency and we are proficient in crafting a strong brand image by offering creative solutions to your business problems.